Privacy Policy

Privacy Policy

This site is maintained by Friendly Finleys, LLC.  It is designed to provide access to information, goods, and services that facilitate the transition from high school to college; make your college experience more enjoyable and cost efficient. recognizes the importance of protecting the privacy rights of our users. Any information shared between users and is securely managed and safeguarded in accordance with all applicable laws and the policies and guidelines set forth below.

Changes to Privacy Statement
These guidelines have been developed with the recognition that Internet technologies are rapidly evolving. From time to time, may need to change our privacy statement because of changes in the law, in technology, in’s business, or in our attempts to serve your needs better.

What information do we gather?
The choice of how much personally identifiable information you disclose to us is completely at your discretion. It is not mandatory for you to answer all questions, but please realize that in order to serve you better, you will need to provide certain information to access some areas of our site, obtain or register for special services, or complete transactions initiated by you. If you choose not to provide information, we may not be able to permit access to such areas, provide those special services, or complete such transactions.

Information gathered through traffic monitoring
Like many other Web sites, is equipped with a program that monitors traffic by automatically recording every visitor’s host, domain name, pages visited, length of user sessions, browser type and/or IP address. This program tracks the number of times the site is hit, how many visitors come to the site, which parts of the site they frequent, and the length of time of each visit. This information does not contain personally identifiable information and is used to evaluate areas of interest and to improve the site and may be provided to third parties by or its affiliates.

Information gathered through registration, login, and obtaining services personally identifiable information that is voluntarily provided by the user. A user’s e-mail address and other personally identifiable information are used only as described in this Privacy Policy and for the purposes of offering you goods and services that, in the opinion of and its affiliates, may facilitate the transition from high school to college or make your college experience more enjoyable and cost efficient. By providing such information, the user consents to’s Privacy Policy, including the uses of the information described in this Policy.

What about Cookies?
A cookie is a small text file placed on a user’s computer hard drive when a user visits a Web site. The cookie gives the user a unique, random ID, and this ID enables our site to readily recognize each visitor on a subsequent visit to the site. For example, a cookie may indicate the preferences selected by a visitor on a prior visit, and facilitate more efficient browsing on subsequent visits by using such preferences to customize the content and/or layout of our site for the visitor. may use cookies in this fashion, but our users always have the option of not accepting them. Visitors are free to change their web browsers to prevent the acceptance of cookies.’s cookies do not contain personally identifiable information collected by

What we will use the information for
Listed below are some of the ways in which your information may be used:

  • to improve’s products and services;
  • to customize the content and/or layout of our page for each individual visitor;
  • to notify visitors about updates, products, services, and/or special offers from or its affiliates, colleges, scholarship programs, selected vendors, or suppliers;
  • to assist our suppliers and selected vendors in targeting updates, new products, services, and/or special offers to you through;
  • to ask for your participation in brief surveys;
  • to generate aggregate statistical studies and conduct and report research related to the college admission process;
  • to identify, develop, and offer products and services that help in the transition from high school to college, may make your college experience more enjoyable and cost efficient, or to obtain such products and services from suppliers and selected vendors;

What we will not use the information for
We respect your privacy! Except as described above, or as otherwise provided or permitted by law, your information collected by will not be sold, rented, loaned, or otherwise used. Linked Sites provides, for the convenience of our users, the opportunity to link to Web sites of organizations not related to If you click on a hypertext link that takes you to a Web site outside of, we are not responsible for their privacy policies or information collection practices and uses.

Who can I contact for more information?
If you have questions you may contact us by e-mail at will use reasonable efforts to help you.

For more information about protecting your privacy online, we recommend that you visit,, and


The importance of security for all personal information associated with our users is of utmost concern to us. You must have a secure browser–one that supports secure transmission of data across the Internet–to purchase items at For more information, use your browser’s help feature.

We exercise great care in providing secure transmission of your information from your computer to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Once we receive your transmission, we make our best effort to ensure its security on our systems. When credit card information is transmitted, we use industry standard, SSL (secure socket layer) encryption.

Your password is protected so that only you can access it and view the member information relevant to the account. We recommend that you do not divulge your password to anyone. will never ask you for your password in an unsolicited phone call or e-mail. Ultimately, you are responsible for maintaining the secrecy of your passwords and any account information.